Is recession really affecting the sales of jewelry?  

Friday, February 27, 2009

I've just been musing...back in December I ran a 10% off offer on all my jewelry on my blog and Dawanda shop. I had really hardly any sales, whereby I truly wanted to help people save some money by buying it cheaper.

Interestingly enough, sales started to pick up soon after the prices went up to normal. And what's more interesting, the mid-higher end pieces are going better than the cheaper ones. For example, I've just sold today this Queen's necklace, one of my chainmail pieces, which seems to go nowadays much easier than the Euro 15-18 earrings. I know people like my jewelry, they are buying them, I mean look at the feedback that I'm getting, so it's definitely not that.

One of my New Year's resolutions was to offer cheaper - yet still quality - jewelry so more people can afford it, but it seems that things are turned upside-down. I guess it shows that no woman can say 'no' to a beautiful piece of jewelry, or something to pamper oneself with, and recession has no saying in that at all! Speaking of which, I just got hubby to buy me Dior's J'adore *gulp*. Don't I have a sweet hubby? And boy that perfume smells like heaven...

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